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Where we fit

Who this is for

Two kinds of company get real value out of this. Here is what each of them looks like.

One red figure among many blue ones, the way a single brand is named in an answer while the rest of the category is not
One brand is named, and the rest of the category is not on the page.

If you sell software

B2B SaaS challengers

You are the challenger in a category with a leader. Your next customer may ask an assistant which tool to choose before they ever visit your website.

  • You sell B2B SaaS and a larger competitor dominates your category
  • Buyers compare you against that competitor by name
  • Organic search brings you real pipeline and it has stopped growing
  • Someone on your team can publish a page without waiting for an engineering sprint
  • Google Analytics 4 has been running for at least six months

If you run this for clients

SEO agencies and consultants

You own organic search for other people. That work now decides whether an assistant names your client, and no report on your desk covers it yet.

  • You already run organic search for clients, and they have started asking what AI search means for them
  • You can publish on a client site, or brief the person who can
  • You want the diagnosis and the source map under your own reporting, with your name on it
  • You are being asked to show AI visibility and have no way to measure it
  • You run several clients and need each one kept separate

Where we actually are

The honest version

  • We are early. We work with a small number of companies at a time, and the founder runs every engagement personally.
  • AI referral traffic is small today for almost every company. This is about early position. The volume follows.
  • Monitoring is becoming a commodity and will be close to free before long. That is why the fix matters more than the dashboard.
  • We draft, you publish. Nothing moves until the pages are live on your site, and that part stays with you.

What your current stack cannot tell you

Whichever of the two you are, the tools already on your desk report on their own slice and stop at the edge of it. None of them opens the answer a buyer was given and asks where it came from.

Rank tracker SEO suite Analytics Review profiles Listening tool AI visibility score Agency report Spreadsheet “Which sources decide the answer,” “and are we in them?” A full stack, and none of it reads what the engine read. Every tool reports on its own slice and stops at the edge of it. Nothing in it opens the answer and looks at where it came from.
The stack, and the question none of it answers.
HOW WELL THIS FITS, BY WHAT YOU ARE TRYING TO DO Buyers research your category before choosing This is the whole case You sell B2B SaaS and a bigger competitor leads Built for this You run organic search for clients Built for this Your positioning is written down and settled Strong fit You want to know which sources decide your answers Works well You mainly need ads bought and content published Buy something else You want last-click revenue attribution Buy something else
Where the fit is strong and where it is weak. Judgment, openly stated.

Bring your hardest question

Including the one about whether you should buy something else instead.

Bring us your hardest question