COMPETITOR SIGNALS
What the world tells you
A competitive deck is out of date the day it lands.
Research your competitors continuously instead of once a year, across the places your competitors are actually active, and get told where the gap is.
What Competitor Signals is
Competitor Signals researches the companies you compete with across the places your competitors are actually active and turns what it finds into a report you can act on. Per competitor you get their messaging themes and tone, their value propositions, the audiences they target, how their spend and attention split across channels, how their content performs, and a plain strengths and weaknesses read. Across all of them you get a comparison: who leads the category conversation, what everyone is saying, and where the gaps are. Competitors are suggested from your own brand profile, so you are not asked to list your competitors from memory.
The problem
The annual competitor audit nobody opens in month three.
Competitive research is usually a project: someone spends two weeks on it, produces forty slides, presents them once, and the deck ages out within a quarter. By the time a competitor changes their positioning or moves budget to a new channel, the document that would have told you is nine months old and living in a shared drive. The work was good. The format was the problem.
What you get
What each run produces
Who your competitors actually are
It proposes the competitor set from your own brand, then you keep, cut or add to it.
Suggested, then yours
Share of the conversation
How much of the category each of you owns, tracked run over run, so you see movement and not a snapshot.
Over time
Whitespace
The topics and positions nobody in the set is occupying. Usually the most useful page in the report, because it is cheaper to win an empty question than a contested one.
Where the gap is
Strengths and weaknesses, both ways
A worked read on each competitor and on you against them.
Per competitor
Competitor Signals, as you would work in it
In practice
The useful answer is where nobody is standing
Per competitor you get messaging, channel mix and an audience read. Across the set you get the comparison and the gap. Who to track is suggested from your own brand profile, so you start from a working set.
Coverage
Where it researches
| Kind of source | What that covers |
|---|---|
| Professional and social | What competitors say about themselves, and how often |
| Communities | What customers say about them, which is usually different |
| Video and long form | Where positioning is stated at length |
| The open web | Sites, pricing pages and published material |
Run over run, against one competitor set shared with listening and AI visibility, so the three cannot quietly disagree about who your competitors are.
Where it connects
What it feeds
- Brand DNA suggests who to track, so the competitor set reflects how you position.
- Social Signals tracks the same competitor names in the live conversation, so research and listening agree.
- AI Search Visibility shows which of them AI assistants name in answers to category questions, and which they do not.
- Generated content can be written against the whitespace, aimed at the position nobody else is occupying.
Read next
Going deeper on this
Questions
Competitor Signals, answered
The rest of Signal AI Visibility Optimization (AIVO)
Every module reads the same brand definition
See your category, mapped.
Tell us three competitors and we will have a comparison ready for the call.
See who is named instead of you