Our Mission
Know what buyers are told about you.
We built BrandVelocity because the shortlist now gets made before anyone reaches your site, and nothing a marketing team already owns shows you how it was made.
Why we started this
A buyer looking for software used to run a search, open ten links and build their own shortlist. Now they ask ChatGPT or Perplexity, and it hands them two or three products. If yours is not one of them, you never find out. There is no lost deal to review, no visit in your analytics, no form that went unfilled. The shortlist got made without you and nothing told you it had happened.
We went looking for a tool that showed this, and nothing a marketing team already owns does. A rank tracker tells you where your page sits on Google. Analytics tells you about the people who already arrived. Neither one shows you the answer the buyer actually read, or why it named somebody else.
So we built one. It reads those answers, shows which sources they were built from, and says what to change. Most of that is the same search work B2B SaaS companies have been doing for years. What changed is who reads it first: an assistant, before the buyer ever reaches your site.
What we're building
BrandVelocity helps B2B SaaS challengers understand why competitors make the AI shortlist, and what it takes to get considered. It shows how AI assistants answer their buyers’ questions, and which sources those answers are built from.
Three things feed one outcome. Brand DNA holds your positioning, your category and your competitor set, written down once, and generates the questions we measure against. Competitor Signals fixes the comparison set, which is what produces the “X versus Y” and “alternatives to X” questions that decide a shortlist. Social Signals tracks your off-page signals: the forums, review sites and communities an engine reads before it answers, ranked by how often each one is cited for your questions.
Together they produce AI search visibility: whether you are named, why not, which sources decided it, and whether your own pages are written so an answer can be lifted from them cleanly. Your SEO work decides what the engines read. This is where you find out whether it worked.
We work with a small number of B2B SaaS companies at a time, and the founder runs every engagement personally. Measuring where you stand is the first half of the job. Changing it is the rest.
The People
The team behind BrandVelocity
Operators and builders from brand strategy, AdTech, and enterprise AI, backed by advisors and investors who have built and scaled companies across the globe.
Leadership
Prasad Hassan
Founder & CEO
Prasad is a two-time founder with over twenty years across brand strategy, technology, and marketing, built across India, the UK, the US, and Australia. His early career was shaped at Vertebrand, one of India's respected brand consultancies, followed by Vintegra Brand Technologies, where he began bridging brand thinking with technology long before the category had a name.
Prasann Garg
Co-Founder & CTO
Prasann Garg is the Co-Founder & CTO of BrandVelocity, where he leads the technology vision behind an AI-driven MarTech and AdTech platform built for automated media, creative optimization, and ROI intelligence. With 18+ years of engineering leadership, including VP and Director roles, he brings deep expertise in AdTech, cloud-native systems, LLMs, and scalable SaaS platforms.
Priyadharshini Krishnan
Co-Founder & Chief AI Officer
A delivery and engineering leader in agentic AI. At BrandVelocity she holds strategy, user experience, architecture and engineering together.
Sridhar Pabbisetty
Director
Sridhar Pabbisetty is an IIM Bangalore alumnus and Stockholm School of Economics exchange program participant with 25+ years of experience spanning public policy leadership, urban governance, and impact entrepreneurship, including a decade in technology and consulting.
Board of Advisors & Investors
Sreedhar Bhagavatheeswaran
Growth and GTM | AI & Digital Transformation Leader | Angel Investor
Sreedhar Bhagavatheeswaran is a seasoned technology and business leader with over 36 years of experience across NTPC, TCS, Mindtree, LTIMindtree, and LTM, where he most recently served as Senior Vice President leading Data & AI and Enterprise Transformation. He has built and scaled digital businesses to over $400M in revenue and led large-scale AI and transformation programs for Fortune 500 clients across the globe.
Kannan Srinivasan
Investor
An MS in Computer Engineering from the University of Central Florida with a Masters Certificate in Project Management from George Washington University, Kannan Srinivasan is a seasoned technology entrepreneur and CEO with 30+ years of experience across IT sourcing, strategic planning, and global operations.
What we believe
Speed is a competitive advantage
The brand that moves from insight to execution fastest wins. We build everything to reduce the time between "we should do this" and "it's live."
Honesty over hype
We tell you what Signal AI Visibility Optimization (AIVO) does today and what it does not, before you buy, while it still changes your decision.
Brands, and the people behind them
Every brand on BrandVelocity is a real business with real stakes. We treat your data with the care it deserves - isolated, private, and never used against you.
AI should augment the work
We automate the analytical and operational work so your team can focus on the creative and strategic decisions that require human judgment. AI does more so your team does better.
Compounding beats optimizing
Most tools help you tune what you already do. We write the brand specification, the competitor set and the tracked questions down once, so every run after that reads the same brand and the work builds on itself.
Built in the open
Our the companies we work with co-build the product with us. We share our roadmap, take feature requests seriously, and give credit where it's due.
Want to engineer the future of marketing with us?
Whether you're a brand, an investor, or someone who wants to join the team - we'd love to hear from you.