Our Mission
Consumer brands deserve a marketing system that thinks as fast as they do.
We're building Brand Velocity because we've seen what fragmented marketing does to great brands - it slows them down, burns budget, and keeps teams stuck in spreadsheets instead of building the brand.
Why we started this
The growth-stage brand - whether B2C, D2C, or B2B2C - has a unique problem. They're scaling fast enough that the old way - a few tools, a small team, an agency - isn't working anymore. But they're not big enough to build the enterprise marketing infrastructure that Fortune 500 brands have.
The result? They end up with 10+ disconnected tools, no unified data, and a marketing team spending 60% of their time managing systems instead of building the brand.
We knew there had to be a better way. Not just a better tool - a fundamentally different operating model for marketing. One where AI does the heavy lifting, and your team focuses on the decisions that actually move the needle.
What we're building
Brand Velocity is an AI-native Marketing Operating System. Not a dashboard. Not an analytics tool. An OS - a system that ingests your data, makes intelligent decisions, executes autonomously, and learns from every outcome.
Built on four interconnected pillars - KNOW (brand & market intelligence), DECIDE (AI strategy), ACT (autonomous execution), and LEARN (continuous optimization) - together they replace the fragmented marketing stack with one intelligent system.
We're working with a select group of brands as design partners. We're not just building software - we're building the category of AI Marketing OS, and we want founding brands to help us define it.
The People
The team behind Brand Velocity
Operators and builders from brand strategy, AdTech, and enterprise AI, backed by advisors and investors who have built and scaled companies across the globe.
Leadership
Prasad Hassan
Founder & CEO
Prasad is a two-time founder with over twenty years across brand strategy, technology, and marketing, built across India, the UK, the US, and Australia. His early career was shaped at Vertebrand, one of India's respected brand consultancies, followed by Vintegra Brand Technologies, where he began bridging brand thinking with technology long before the category had a name.
Prasann Garg
Co-Founder & CTO
Prasann Garg is the Co-Founder & CTO of Brand Velocity, where he leads the technology vision behind an AI-driven MarTech and AdTech platform built for automated media, creative optimization, and ROI intelligence. With 18+ years of engineering leadership, including VP and Director roles, he brings deep expertise in AdTech, cloud-native systems, LLMs, and scalable SaaS platforms.
Sridhar Pabbisetty
Strategic Advisor & Board Member
Sridhar Pabbisetty is an IIM Bangalore alumnus and Stockholm School of Economics exchange program participant with 25+ years of experience spanning public policy leadership, urban governance, and impact entrepreneurship, including a decade in technology and consulting.
Board of Advisors & Investors
Sreedhar Bhagavatheeswaran
Strategic Advisor / Investor / Tech Evangelist
A Computer Engineering graduate with an Executive Leadership Program from the University of Michigan Ross School of Business, Sreedhar Bhagavatheeswaran is a seasoned technology and AI leader with 36+ years of experience across TCS, Mindtree, and LTIMindtree.
Kannan Srinivasan
Investor
An MS in Computer Engineering from the University of Central Florida with a Masters Certificate in Project Management from George Washington University, Kannan Srinivasan is a seasoned technology entrepreneur and CEO with 30+ years of experience across IT sourcing, strategic planning, and global operations.
Team
Urmila Devnani
Head of Marketing Operations
Urmila is a marketing lead with 8+ years across DDB Mudra and FCB Ulka, spanning FMCG, F&B, healthcare, and luxury fashion. She works at the intersection of brand strategy and AI, heading Marketing Operations at Brand Velocity.
What we believe
Speed is a competitive advantage
The brand that moves from insight to execution fastest wins. We build everything to reduce the time between "we should do this" and "it's live."
Honesty over hype
We're in early access. We'll tell you what's live, what's coming, and what we can't do yet. We'd rather lose a customer for being honest than win one by overselling.
Brands, not data points
Every brand on Brand Velocity is a real business with real stakes. We treat your data with the care it deserves - isolated, private, and never used against you.
AI should augment, not replace
We automate the analytical and operational work so your team can focus on the creative and strategic decisions that require human judgment. AI does more so your team does better.
Compounding beats optimizing
Most tools help you squeeze 5% more from today's strategy. We build a system that gets structurally smarter every week - where the value compounds the longer you use it.
Built in the open
Our early access customers co-build the product with us. We share our roadmap, take feature requests seriously, and give credit where it's due.
Want to build the future of marketing with us?
Whether you're a brand, an investor, or someone who wants to join the team - we'd love to hear from you.