Limits · Scope
What BrandVelocity does not do
Most platform sites list everything that is included. This is the shorter list, and it is the one that decides whether we are a fit.
By Prasad Hassan, Founder & CEO · Updated 16 September 2026 · 4 minute read
BrandVelocity measures and diagnoses AI search visibility, and produces the briefs, drafts and structured data that close the gaps it finds. It stops at your domain. Publishing, engineering work on your site, sending the outreach, the press and analyst relationships behind a citation, and the decision about what your company should be known for all stay with you or your agency. We also do not guarantee a place in an AI answer, and we will not buy links or place reviews on your behalf.
Where we overlap with an SEO agency
The cleanest way to see the split is by where a buyer falls out. If you are missing from the ten links, that is the gate your SEO agency already works, and has worked for years. If you rank and somebody else is the answer, or you are mentioned and somebody else is recommended, that is the newer part, and it is what Signal AI Visibility Optimization (AIVO) is built around.
Three jobs sit in the middle, and both sides do them today: working out which questions actually decide a deal in your category, checking whether your pages can be ranked, quoted and cited, and reporting what moved once something was published. All three run at machine speed. Doing them by hand every month is most of what makes a retainer expensive, and it is the part Signal AIVO takes over.
Everything on either side of those three is human work. Deciding what the company should be known for, writing something a buyer believes, getting an engineering ticket prioritized, and holding the relationships that earn a mention on a site an assistant quotes. We produce the input for all four, and none of the four happens without a person.
The list
| What we do not do | Who does it |
|---|---|
| Publish to your site | You or your agency. It is your domain and it should read like you |
| Engineering work: templates, internal links, migrations, page speed | Your developers. The audit tells you which pages need it and why |
| Writing that carries a point of view | A writer who knows the category. We supply the brief, the draft and the structure |
| Sending the outreach | A person. We name the publications and draft the pitch; the reply depends on the relationship |
| Press and analyst relations | Your PR function, or the agency that already holds those relationships |
| Deciding what your company stands for | You, with a consultancy if you want the help. Brand DNA holds the answer once it exists |
| Paid search and media buying | Your performance team. This is the organic and answer side of search |
| Buying links or placing reviews | Nobody you should be paying. Both get found, and both are reversed overnight by the search engine or review site that spots them |
| Guaranteeing you appear in an AI answer | No one can promise placement. We show you where you stand, why, and what moves it |
Why we publish this
A buyer finds the gaps anyway. Finding them in month two costs both sides far more than the deal was worth, and it is the one discovery that ends a renewal before it has started.
It also makes the rest of the site worth reading. A capability list with nothing left off it carries no information, because it never separates what is built from what somebody hopes to build.
The mechanical half of search work was always going to move to software. What an agency is paid for is the judgment on either side of it, and that judgment is worth more once it stops subsidizing the mechanical half.
What we are not yet
We work with a small number of B2B SaaS companies as early customers, which is why the people who built the product are the people you deal with. If your procurement process needs a decade of case studies, raise it on the first call and we will tell you who we already work with.
It also means real influence over what gets built next, and early commercial terms.
If you are an agency
The parts of a retainer billed as human time that are really machine work are the parts under pressure: pulling rankings, re-running the same technical audit every quarter, checking schema by hand, assembling the monthly deck. Those erode whether or not you ever use this. What holds its value is knowing which ten questions decide a deal in a client category, writing something a buyer believes, and getting a client engineering team to act. That work is worth more once the mechanical hours underneath it stop eating the margin.
How we do this ourselves
Everything we do claim sits on the module pages, with what it checks and where it looks. Where a step needs a person, the page says so in the step itself.