STUDIO
What you make and decide
Influencer work, in the same system as everything else.
Creator activity tracked against the campaigns it belongs to, with the same reporting as your paid and organic work, instead of living in a separate spreadsheet.
What Influencer Campaigns is
Influencer Campaigns tracks creator activity against the campaigns it belongs to. Creators are matched to your brand rather than picked by follower count, campaigns are managed in the platform, platform data syncs so performance is not self-reported, and the results appear in the same reporting as your paid and organic work. The point is that influencer spend stops being a separate line nobody can compare to anything.
The problem
Influencer results live in a spreadsheet nobody joins to anything.
Creator work is usually run as a side process: a list in a sheet, screenshots as proof of posting, and self-reported numbers that arrive weeks later in inconsistent formats. Because it never joins up with the rest of the reporting, it is impossible to say whether it worked relative to the paid campaign that ran at the same time, which is exactly the comparison anyone approving the budget wants.
What you get
What it handles
Creator matching
Creators matched against your brand profile rather than sorted by follower count.
Against your Brand DNA
Campaign management
Briefs, deliverables and status per creator, held against the campaign.
Not a spreadsheet
Platform sync
Performance pulled from the platforms rather than reported back by the creator.
Verified, not self-reported
Comparable reporting
Results sit in the same reporting as paid and organic, so the comparison is possible.
Same reporting
In practice
Next to everything else, not beside it
Performance is pulled from the platforms rather than reported back by the creator, and creators are matched against your brand profile rather than sorted by follower count.
Coverage
What it tracks
| Item | Detail |
|---|---|
| Creators | Matched to the brand, with the reasoning for the match |
| Deliverables | What each creator agreed to produce, and status |
| Published content | What actually went live, pulled from the platform |
| Performance | Engagement and reach, synced rather than self-reported |
| Campaign attribution | Attached to the campaign it belongs to |
Where it connects
Where it sits
- Campaigns is the object influencer work attaches to, which is the whole point.
- Brand DNA informs creator matching, so fit is about the brand rather than audience size.
- Social Listening catches what people said about the creator content, not just how it performed.
- Analytics reports it next to paid and organic rather than separately.
Questions
Influencer Campaigns, answered
Do you have a creator marketplace?
No. This manages and tracks the creators you work with. We are not a booking marketplace and do not pretend to be.
How is performance verified?
Pulled from the platforms where the content lives, rather than taken from a screenshot.
Can we compare influencer against paid?
Yes, and that is the reason it is built this way. Both attach to the same campaign.
Does it handle payments?
No. Contracting and payment stay with you.
See influencer spend next to everything else.
Worth seeing alongside Campaigns and Analytics, since the value is in the comparison rather than the module.