STUDIO
What you make and decide
Four ad platforms, without four tabs.
Meta, Google Ads, LinkedIn and Pinterest, managed from one place, against the same brand voice, the same audience segments and the same reporting.
What Ads Manager is
Ads Manager runs paid campaigns on Meta, Google Ads, LinkedIn and Pinterest from inside the platform. You build the campaign, set the audience from your own segments, attach creative that already follows your brand voice, set the schedule with a preview of exactly when it starts and ends, and launch. Campaign health across your connected ad accounts appears in the Command Center alongside everything else, so paid performance is not a separate world you visit occasionally.
The problem
Four platforms, four audience definitions, four versions of the truth.
Every ad platform has its own audience builder, its own creative specs, its own reporting, and its own opinion about what a conversion is. So the same campaign gets rebuilt four times, the audiences drift apart, and comparing performance across them becomes a manual export into a spreadsheet that is out of date by the time it is formatted. The work is not strategy. It is re-entry.
What you get
What you can run
Meta, Google Ads, LinkedIn and Pinterest
All four managed from one place. Not TikTok or Snapchat today, and we would rather list four we support properly than six we partly do.
Four, honestly
Your own audiences, not rebuilt per platform
Segments come from your own customer data and sync outward, so the same group means the same thing in all four.
One definition
Campaign health
Delivery, pacing and spend against plan in one view, rather than four dashboards that disagree about the same week.
One view
The same reporting as everything else
Paid results land beside your organic and creator work, joined to the customer groups they reached.
Joined up
In practice
Four platforms, one audience definition
Every date field shows the resolved start and end, and an end that is not after its start is caught before launch. Both Meta and LinkedIn will otherwise accept a zero-length flight, create it, and never deliver an impression.
Coverage
The four platforms
| Platform | What you can manage |
|---|---|
| Meta | Campaigns, ad sets, creatives, audiences, budgets and schedules |
| Google Ads | Search campaigns |
| Campaign Manager campaigns and sponsored content | |
| Campaigns and ad groups |
Organic publishing to seven channels runs alongside this in Campaigns, from the same brand and the same segments.
Where it connects
What it draws on
- Audience Intelligence supplies audiences, so a segment is defined once and used on every platform.
- Content Studio supplies creative that already follows your voice and passed the safety check.
- Media Planning holds the plan the spend is committed against.
- Command Center shows health across every connected account in one place.
Read next
Going deeper on this
Questions
Ads Manager, answered
Do we connect our own ad accounts?
Yes, through each platform's standard OAuth. Your accounts stay yours and you can disconnect at any time.
Does it replace Meta Ads Manager?
For campaign build, launch and monitoring, yes. For the deepest platform-specific settings you will still occasionally go native, and that is fine.
Can agencies manage several brands?
Yes. Organisations, roles and per-brand access exist for exactly that.
What about TikTok or Snapchat?
Not today. We would rather list four platforms we actually support than six we partly do.
Who owns the ad accounts?
You do, always. We connect to them; we never hold them.
See four platforms on one screen.
Connect a sandbox or a live account on the call and see your own campaigns rather than a demo set.