SIGNAL
What the world tells you
The moment you missed was already on the calendar.
A moment calendar that knows your brand and knows the region. Every cultural, seasonal and industry moment scored against you specifically with the reasoning written out, the captions drafted, the shifting festival dates resolved each year, and your own dates sitting alongside the curated ones.
What Time & Event Intelligence is
Time & Event Intelligence holds a curated calendar of cultural, seasonal, religious, industry, sports, entertainment and awareness moments, and scores each one from zero to one hundred against your specific brand: your values, your audience, your content pillars and your voice. Each score comes with written reasoning and a suggested activation angle, so you can see why a moment fits rather than being handed a number. It drafts the captions to go with the angle, resolves the festival dates that move every year, scores by region rather than nationally, takes your own dates alongside the curated ones, and writes the whole year out as a plan rather than a grid. From any moment you can go straight to scheduling a post or launching a paid campaign with the date already set
The problem
Two weeks out, somebody asks what we are doing for the big one.
Moment marketing usually happens in one of two ways. Either the brand does everything, posting for occasions it has no business posting for, which costs credibility. Or it does nothing until someone notices a date approaching and a campaign gets assembled in a panic, which costs quality. Both come from the same gap: no one has ever written down which moments actually suit this brand, so every year the argument starts again from nothing.
What you get
What you get for each moment
Scored against your brand, with the reasoning
Every moment scored for fit with your values, audience and voice, and against what you have already run. A low score is a useful output: it tells you what to skip.
Reasoning attached
An angle, and the words for it
A way into the moment that suits your brand rather than the obvious one everyone takes, with captions drafted in your own voice.
Per moment
The dates that move
Most of the calendar that matters, festivals and observances included, lands on a different date every year. Resolved and carried forward rather than re-entered each January.
Tracked, not typed
Regional, not national
A moment that matters in one region and not the next is scored that way. Geography is part of the moment rather than a footnote on it.
By region
In practice
Which moments are actually yours
Each score carries written reasoning and an activation angle, so you can argue with it. From any moment you can go straight to a scheduled post or a paid campaign with the date already filled in.
Coverage
The kinds of moments
| Kind | Why it is scored, not assumed |
|---|---|
| Cultural and religious | Regional and national, with the variation that actually decides relevance |
| Seasonal | Weather, school calendars, the shape of the retail year |
| Category and trade | The dates your buyers already have in their calendars |
| Sport and entertainment | Predictable spikes, where fit depends entirely on the brand |
| Cause moments | Where a low score is the most valuable output the tool produces |
| Your own dates | Anniversaries, launches and drops, scored the same way |
Nothing here is a brand moment by default. The output worth having is often the moment it tells you to sit out.
Where it connects
What it draws on and feeds
- Brand DNA supplies the values, pillars and voice the fit score is calculated against.
- Audience Intelligence means a moment can be scored for a specific segment, not just the brand overall.
- Content Studio receives the activation angle as a brief rather than a blank page.
- Campaigns and Ads Manager receive the date pre-filled, with the publish-time preview attached.
Read next
Going deeper on this
Questions
Time & Event Intelligence, answered
Does it cover festivals properly?
Yes, including regional variation, which is the part generic calendars get wrong. Dates that move year to year are resolved rather than assumed.
What stops it suggesting moments we should stay out of?
The fit score, and specifically a low one. A poor score with written reasoning is often the most useful output, because it settles an argument that otherwise recurs every year.
Can we add our own dates?
Yes. Product launches, anniversaries, and anything the curated database does not carry.
How far ahead does it plan?
Twelve months, and alerts are lead-time based so you hear about a moment while there is still time to make something good.
Does a high score mean we should definitely do it?
No. It means the moment is consistent with what your brand stands for. Whether you have the budget and the idea is still your call.
See your year, scored.
We will generate a twelve-month calendar for your brand before the call, so you can argue with the scores rather than look at a sample.