SIGNAL
What the world tells you
A competitive deck is out of date the day it lands.
Research your competitors continuously instead of once a year, across the places your rivals are actually active, and get told where the gap is rather than just what they did.
What Competitor Radar is
Competitor Radar researches the companies you compete with across the places your rivals are actually active and turns what it finds into a report you can act on. Per competitor you get their messaging themes and tone, their value propositions, the audiences they target, how their spend and attention split across channels, how their content performs, and a plain strengths and weaknesses read. Across all of them you get a comparison: who leads the category conversation, what everyone is saying, and where the gaps are. Competitors are suggested from your own brand profile, so you are not asked to list your rivals from memory.
The problem
The annual competitor audit nobody opens in month three.
Competitive research is usually a project: someone spends two weeks on it, produces forty slides, presents them once, and the deck ages out within a quarter. By the time a competitor changes their positioning or moves budget to a new channel, the document that would have told you is nine months old and living in a shared drive. The work was good. The format was the problem.
What you get
What each run produces
Who your rivals actually are
It proposes the competitor set from your own brand rather than making you guess, then you keep, cut or add to it.
Suggested, then yours
Share of the conversation
How much of the category each of you owns, tracked run over run rather than at a single point, so you see movement and not a snapshot.
Over time
Whitespace
The topics and positions nobody in the set is occupying. Usually the most useful page in the report, because it is cheaper to win an empty question than a contested one.
The gap, not the recap
Strengths and weaknesses, both ways
A worked read on each rival and on you against them, rather than a list of what they posted last week.
Per competitor
In practice
The useful answer is where nobody is standing
Per competitor you get messaging, channel mix and an audience read. Across the set you get the comparison and the gap. Who to track is suggested from your own brand profile rather than from memory.
Coverage
Where it researches
| Kind of source | What that covers |
|---|---|
| Professional and social | What rivals say about themselves, and how often |
| Communities | What customers say about them, which is usually different |
| Video and long form | Where positioning is stated at length rather than in a caption |
| The open web | Sites, pricing pages and published material |
Run over run, against one competitor set shared with listening and AI visibility, so the three cannot quietly disagree about who your rivals are.
Where it connects
What it feeds
- Brand DNA suggests who to track, so the competitor set reflects how you position rather than who you happen to remember.
- Social Listening tracks the same competitor names in the live conversation, so research and listening agree.
- AEO/GEO Monitor shows which of them AI assistants name in answers to category questions, and which they do not.
- Content Studio can brief against the whitespace, writing to the position nobody else is occupying.
Read next
Going deeper on this
Questions
Competitor Radar, answered
How many competitors can we track?
As many as are genuinely competitors. In practice most brands track between three and eight; beyond that the comparison stops being a comparison.
How is this different from a social listening tool?
Listening tells you what people are saying about a brand. This tells you what the brand itself is doing: its messaging, its channels, its positioning. Most brands need both, and here they share a competitor list.
How current is the data?
Each run reads live. You choose how often to run, and the comparison tracks movement between runs rather than treating each one as a fresh start.
Can it track private companies?
Yes. Public filings are one source of nine, and most of what matters for a consumer brand is public regardless of whether the company is listed.
Do you tell our competitors we are watching?
No. Everything read is publicly available material, read the way any person could read it.
See your category, mapped.
Tell us three competitors and we will have a comparison ready for the call.