PROOF
What came back
Every number with a person attached to it.
Cross-campaign performance joined back to the audience segment it came from, so the answer to "what worked" includes who it worked on.
What Analytics is
Analytics reports performance across your campaigns and joins it back to the audience segments the campaigns targeted. That join is the point: knowing a campaign returned a given number is much less useful than knowing which group of customers responded to it. Results are also written back into what the platform knows about your brand, so the next brief starts from what the last campaign learned rather than from a blank page.
The problem
Reporting tells you what happened, not who it happened to.
Platform reporting is organised around the platform: impressions, clicks, cost per result. None of it knows who your customers are, because it never had your segmentation. So the report tells you a campaign performed, without telling you it performed entirely among people who already buy from you every month, which would have changed what you did next.
What you get
What it reports
Cross-campaign view
Performance across campaigns and channels in one place, rather than four exports.
One view
Joined to segments
Which audience group actually responded, which is the part platform reporting cannot tell you.
The important join
Paid, organic and creator
All three in the same report, because that is the comparison people actually need.
Comparable at last
Written back
Results feed what the platform knows about your brand, so the next brief is better informed.
Closes the loop
In practice
A number with a person attached
Results are written back into what the platform knows about your brand, so the next brief starts from what the last campaign learned rather than from someone remembering it.
Coverage
What it reports on
| Source | What comes back |
|---|---|
| Meta, Google, LinkedIn, Pinterest | Paid delivery, spend and results |
| Organic channels | Reach and engagement on what you published |
| Influencer campaigns | Creator performance, attached to the campaign |
| Shopify | Orders and revenue, which is what most of this is ultimately about |
| Google Analytics 4 | Sessions and conversions on your own site |
| Audience segments | The join that makes the rest of it mean something |
Where it connects
What it feeds
- Content Studio briefs the next campaign knowing what performed on that segment.
- Audience Intelligence sharpens segment portraits with what those people actually responded to.
- Budget Planner grounds the next allocation in your results rather than platform benchmarks.
- Command Center surfaces the campaigns that need attention today.
Read next
Going deeper on this
Questions
Analytics, answered
Does this replace GA4?
No. It connects to GA4 and joins that data to campaigns and segments. GA4 remains the site analytics tool.
How far back does reporting go?
As far back as the connected sources will serve, which varies per platform.
Can we export?
Yes.
Does it do attribution modelling?
It reports what each source returns and joins it to your segments. We do not claim a proprietary attribution model, because most of them are assumptions with a confident interface.
See performance with the audience attached.
Connect a source on the call and see your own numbers joined to your own segments.